Shaping the future of travel has always been important to all of us at Amadeus - ever since we first developed our global distribution platform, right up to our entry into e-commerce and the development of IT solutions for travel companies.

Throughout this site we'll be sharing our ideas with you on how we think the future might look. We'd also like to welcome further thoughts from within the industry and from travellers on our blog. Together we can shape the future of travel.

We've identified three major trends that will be critical to the next generation of travel and the technology that powers it:

personalisation, connectivity and sustainability.